Lisa and Salman met while working in retail and kept noticing the same thing: people wanted clothing that reflected who they are, not just the trend of the season. In 1992 they began curating small collections from independent makers, choosing each piece for its detail and the way it wears over time. What started as a weekend hobby became a life’s work, redefining what everyday wear could be.
More than thirty years on, we still handpick every product, testing fabrics, checking the stitching, and asking one simple question before anything new joins the collection: would we actually wear this ourselves? If the answer is no, it does not make the cut.
It was never only about the clothes, it is the community. Customers share their favourite finds, their styling tips, and the stories of how a single jacket or dress became part of their everyday. That connection drives everything we do, and you can share yours any time.